PCCA - Plains Cotton Cooperative Association Logo PCCA Commentator Magazine Masthead. Vol. 44, No. 1 | Winter 2010/2011

PCCA Announces New Initiative

Staff changes will enhance member communications

Greg Bell

Greg Bell

Charley Triplett

Charley Triplett

PCCA President and CEO Wally Darneille announced on February 22 a new initiative designed to enhance communication regarding cotton marketing with the cooperative’s members. To facilitate the new effort, Darneille also announced a reorganization of staff and staff promotions.

“Our primary flywheel is marketing our members’ cotton, and our primary means of communication with our members is the network of cooperative gins; therefore, it is critical that all of our people who are calling on gins be fully up-to-date on market developments around the world,” he said.

All Field Services personnel have been transferred to a new Marketing Communications Department led by Charley Triplett within PCCA’s Marketing Division. Triplett’s experience leading PCCA’s Grower Services Department for many years gives him perfect preparation for his new role, Darneille explained.

“Charley and all of his staff throughout our trade territory will participate in Lonnie Winters’ daily marketing meetings, so they will be able to share with gin personnel our worldwide market intelligence on a constant basis,” he continued. “We also want to listen to our members’ concerns and benefit from their knowledge about growing conditions and potential yields.”

In another move, Greg Bell has been promoted to Vice President of Grower Services and Gin Bookkeeping. “Greg’s 25 years of experience working within various divisions of PCCA makes him a perfect fit for this job,” Darneille said. “We will continue our tradition of service to member gins and hope to enhance the value we provide for them through continual software improvements to respond to their needs.” With more and more cotton being sold into the export market, the staff reorganization and promotions will enable Dean Church, Vice President of Warehousing, to develop innovative ideas to improve cotton flow.

“Since we must compete in world markets with other suppliers who are closer to cotton consuming countries, optimizing the flow of our members’ cotton will be necessary to maintain our competitive position,” Darneille added. “Dean’s broad and deep experience in these issues will be invaluable as we move forward. In summary, we are realigning our structure to make it more efficient, more responsive, and more productive so we can provide an ever-higher level of service to our members, gins, and our cotton customers.”