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Vol. 44, No. 1 | Winter 2010/2011

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Are Cotton Prices Weaving A Tangled Web?

Market volatility created by record high cotton prices in the 2010-11 marketing year has farmers, merchants, textile executives, analysts, and others shaking their heads and wondering how long the situation will last. It also has generated uncertainty about continued demand for cotton. The volatility, also the highest on record, was most obvious in December, January… Read more »

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U.S. State Department Recognizes PCCA Division for Corporate Social Responsibility

From the U.S. State Department’s Benjamin Franklin Diplomatic Reception Room in Washington, D.C., Secretary of State Hillary Rodham Clinton presented the Department’s prestigious 2010 Award for Corporate Excellence (ACE) in the small-to-medium enterprise category to Denimatrix, the apparel manufacturing operation of Plains Cotton Cooperative Association(PCCA). The award ceremony was held on December 17, 2010. “We’re… Read more »

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Commentator Wins Top Award

PCCA’s membership magazine, Commentator , captured first place in its category at the 65th annual Cooperative Information Fair held during the recent annual meeting of the National Council of Farmer Cooperatives (NCFC) in San Antonio. It was the second time since 2009 Commentator has won the top award. The fair recognizes cooperatives for their efforts… Read more »

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PCCA Announces New Initiative

Staff changes will enhance member communications PCCA President and CEO Wally Darneille announced on February 22 a new initiative designed to enhance communication regarding cotton marketing with the cooperative’s members. To facilitate the new effort, Darneille also announced a reorganization of staff and staff promotions. “Our primary flywheel is marketing our members’ cotton, and our… Read more »

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Texas Tech Bestows Honor on PCCA President

Darneille Named Outstanding Agriculturist PCCA President and CEO Wally Darneille was named a recipient of the Gerald W. Thomas Outstanding Agriculturist Award during Texas Tech’s College of Agricultural Sciences and Natural Resources (CASNR) annual Pig Roast last November. The award, established in 1969, is named for Thomas who served as dean of Tech’s College of… Read more »

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Learning the Ropes

Organizations offer internships in the ginning industry Two agricultural organizations are actively searching for the next generation of ginners in Texas. Texas Cotton Ginners Association (TCGA) and Texas Agricultural Cooperative Council (TACC), both headquartered in Austin, Texas, now sponsor internships for college students who aspire to manage a cotton gin in the future. Although the… Read more »

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Tour de Latin America

Last July, eight U.S. cotton producers received a first-hand look at the textile industry in Latin America. In the news, people normally hear about China’s textile industry consuming a large volume of U.S. cotton, but this tour showed the importance of U.S. cotton in Latin American markets. The trip, sponsored by Cotton Council International (CCI),… Read more »

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Coming Soon to a Store Near You: University Branded Jeans

Students, fans, and alumni now have another way to show their school spirit. PCCA officially announced the creation of a new line of jeans that display university logos on the pockets and will be created from PCCA members’ cotton spun into denim at American Cotton Growers and sewn into jeans at Denimatrix. The idea behind… Read more »

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Room to Grow on Fashion Row

With continued growth and expansion of PCCA’s vertically integrated Textile and Apparel Division, new business opportunities continue to arise. In April 2010, PCCA announced the opening of its new joint sales and product development office in Los Angeles, Calif., which will promote products from American Cotton Growers (ACG) and Denimatrix (DMX). PCCA employees Wilson Avalos… Read more »

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PCCA Hosts its First Cotton Summit

Historically high cotton prices inspired Plains Cotton Cooperative Association (PCCA) to conduct a first-of-its-kind event that convened representatives from the cotton, denim, spinning, and apparel industries. On November 3, 2010, the cooperative hosted its first Cotton Summit at its headquarters office in Lubbock, Texas. Attendees included both denim and cotton customers from companies including Parkdale… Read more »

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