Since its creation in 1953, PCCA has grown to become one of the largest handlers of U.S. cotton, marketing millions of bales annually. In addition to cotton marketing based in Lubbock, Texas, PCCA also owns cotton warehouse facilities in Texas, Oklahoma and Kansas and develops and offers software programs to local co-op gins that help add more value to our grower-owners’ cotton.
PCCA was founded by a group of visionary farmers on the Texas High Plains who were searching for a way to achieve the best possible price for their cotton. As a result of new technologies and the development of innovative, aggressive marketing strategies, PCCA has grown to be one of the largest cotton marketing organizations in the world.
PCCA led the development of High Volume Instrument (HVI) testing system in 1960. This system is used to accurately and quickly class cotton today.
The cooperative’s first significant growth occurred in 1963 when cotton producers in the Texas Rolling Plains and Southwest Oklahoma invited PCCA to offer its cotton marketing services in their respective areas. Consequently, PCCA built warehouse facilities at Sweetwater, Texas, and Altus, Oklahoma, to store and market cotton produced in those regions. Additional growth occurred four years later when PCCA acquired small marketing cooperatives in Corpus Christi and Harlingen, Texas.
With a growing membership bringing more cotton to sell, PCCA constantly explored better ways to market its grower-owners’ crops. In search of a more efficient way to reach more cotton buyers, PCCA joined with three other U.S. cotton marketing cooperatives in 1971 to form AMCOT, a centralized “shopping center” for the world’s textile mills. The establishment of AMCOT benefited the co-ops and their members by consolidating their sales offices in a number of U.S. and foreign cities.
In 1975, PCCA introduced electronic cotton marketing with the development of TELCOT™, one of many innovations that have characterized the cooperative’s history. Another significant event at PCCA was the introduction of pool marketing for its grower-owners as an alternative to the TELCOT marketing system.
PCCA introduced Electronic Warehouse Receipts (EWR) and Electronic Title System (ETS) technologies which created the standard upon which ownership of U.S. cotton is transferred today.
Another geographic expansion occurred in the mid-1990s when PCCA offered its marketing services to cotton producers in Central Texas. Soon after that, cotton production began to expand in Southern Kansas, and again, PCCA responded to those producers’ marketing needs.
In 2000, PCCA joined with others to form The Seam®, a web-based electronic marketing system that provides our grower-owners with access to a larger number of cotton buyers, ensuring the most competitive price possible. Since then The Seam has expanded into other commodities and marketing solutions. PCCA and its grower-owners maintain an equity stake in this innovative company.
A number of popular marketing programs offered by The Seam today…Firm Offer, Automated Counter Offer, Loan Advance Program, and Equity Trading Options…had their start on TELCOT.
PCCA’s newest innovation, Module Tracking, was developed in 2013 to help make ginning operations more efficient. Our grower-owner’s gins are able to monitor cotton from the field to the finished bale with the convenience of tracking from their smart phones or tablets.
PCCA’s founders could not anticipate how widespread their influence would be or that the entire cotton industry would feel their impact. It requires many hands to move cotton through marketing channels, thus many people have been involved in the expansion of PCCA and its services. Today, PCCA continues down the path of innovation, cutting-edge technology and resourceful marketing to add more value to its grower-owners’ cotton.